01
Brand Overview.
LOT61's commitment to taste and quality is reflected in its dedication to the craft of coffee roasting, cupping and batching.
This hand-crafted skill ensures that every cup of coffee meets our highest standards, setting LOT61 apart.
LOT61's commitment to taste and quality is reflected in its dedication to the craft of coffee roasting, cupping and batching.
This hand-crafted skill ensures that every cup of coffee meets our highest standards, setting LOT61 apart.
We're authentic
We're authentic
02
Who We Are.
We're here for the artists, the seekers, the curators, the craftsmen, the makers, the mavericks, and the doers.
We're here for the artists, the seekers, the curators, the craftsmen, the makers, the mavericks, and the doers.
03
Our Values.
WE'RE ON A PATH OF BEING A CIRCULAR BRAND IN EVERY ASPECT OF OUR FIELD.
WE'RE ON A PATH OF BEING A CIRCULAR BRAND IN EVERY ASPECT OF OUR FIELD.
04
Logo.
Summary: Don’t feature any other graphics in the exclusion zone. Don’t use the logo smaller than 10mm wide.
Summary: Don’t feature any other graphics in the exclusion zone. Don’t use the logo smaller than 10mm wide.
Our logo is our most sacred asset.
Please treat it with the utmost respect. Thank you.
Our logo is our most sacred asset.
Please treat it with the utmost respect. Thank you.
05
Messaging.
06
Typography.
07
Colour.
08
Icons.
09
Imagery & Video.
It’s always been about finding a better way. Our goal is to realize a vision by following an itch to discover and be the best.
It’s always been about finding a better way. Our goal is to realize a vision by following an itch to discover and be the best.
10
Packaging.
11
Patterns.
12